🔗 Share this article A Limited-Edition Pikachu Promo Aims to Be Super Effective On Resellers To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. Pokémon's creators alongside London's Natural History Museum are opening a pop-up shop stocked with exclusive merchandise. Enthusiasts can look forward to offerings including plush toys, art prints, and writing supplies that are drawing from the museum's theme. The big draw, though, is a limited-edition Pikachu card, given as a free bonus at the pop-up. The store will operate both the physical location and its web counterpart from January 26 to April 19. The Book That Inspires the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome filled with stunning illustrations that show Pokémon in their wild environments. It's essentially is what a Pokémon Professor could produce after adventurers submit their data, alternatively what Charles Darwin might have created had the famous islands were populated by Pidgeys instead of birds. Part of the charm lies in the book's scholarly approach, treating Pokémon as a legitimate scientific study. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology. What Makes This Special Card Different It is common to issue special edition cards celebrating major tournaments and crossover partnerships. Many of these collector items often feature the iconic electric rodent who serves as the franchise mascot. What distinguishes this latest museum card is its distinctly bigger size. Although precise specs were not publicly disclosed, its distribution will certainly be strictly limited, and fans limited to just one card with each transaction. Curbing Speculator Interest According to an official statement, a portion of the merchandise may also be available outside the institution itself. But, broader availability is slated for select retailers in the UK. Critically, collectors cannot purchase the card through the online Pokémon Center. Although reseller interest is a given, the setup suggests they will have a difficult time hoarding mass quantities this time around. If you're feeling left out, there is the upcoming Pokémon Fossil exhibit coming to the Windy City later this year. "All profits from purchases made in the museum store and its web shop, which covers these items, go toward the Natural History Museum’s charitable mission. This includes the efforts of 400 scientists who are scientific inquiry and finding answers to the global ecological crisis," it says.